In a significant milestone for the Australian rendering industry, the Australian Rendering Association (ARA) is thrilled to announce the launch of its new website along with a fresh logo that embodies its commitment to excellence and sustainability. This strategic move underscores the ARA’s dedication to fostering industry growth and expanding its footprint in key export markets.
The Need for a Global Presence
With a growing emphasis on sustainability and the global demand for valuable fat, oil, and protein products, the ARA recognises the necessity of a digital hub that serves as both an advocacy and information resource for its stakeholders.
The revamped ARA website delivers a host of improvements to ensure a seamless user experience. These include:
- Messaging Update: updated messaging that aligns with the ARA’s mission.
- Structural Update: redesigned to enhance clarity, usability, and navigation.
- Modern Aesthetic: a contemporary look and feel, incorporating relevant images and industry materials.
- Member Log-in Function: members will have access to exclusive content and features through a secure log-in function (coming late October).
- SEO Integration: optimised for search engines, ensuring better discoverability and reach.
The Role of the New Logo
The ARA’s new logo represents the Association’s dedication to excellence, sustainability, and its pivotal role in delivering environmentally responsible solutions for the future.
Color Palette: The green and yellow colors in the logo symbolise the rendering industry’s natural practices, organic materials, environmental consciousness, vibrancy, and Australian identity.
Circle Shape: The circle symbolises the rendering industry’s cyclical nature, continuous flow and efficiency, wholeness, completeness, and unity among stakeholders.
Three Circles: The three circles in the logo represent the three components of sustainability: economy, society, and environment, highlighting the industry’s contributions to each aspect.
A Cohesive Brand Identity
The introduction of the new ARA logo is part of a broader brand identity uplift. This initiative has not only guided the website design but will also inform decisions regarding typography, color palette, and future marketing materials.
The ARA’s new logo and website signify a pivotal moment in the Association’s journey. The ARA is now looking to further its mission of promoting the Australian rendering industry, and delivering trusted, high-quality, and sustainable products worldwide.
